Indian mangoes make debut in Iceland as embassy and APEDA hold first-ever promotion events

India has taken a major step towards expanding its fresh fruit exports to the Nordic region with the successful organisation of the first-ever Indian Mango Promotion Events in Iceland. The initiative, led by the Embassy of India in Reykjavik in collaboration with the Agricultural and Processed Food Products Export Development Authority (APEDA), was held on June 24 in Reykjavik and June 25 in Akureyri, marking the debut of a dedicated promotional campaign for Indian mangoes in the country. The events were designed to introduce Icelandic consumers, importers and businesses to India's premium mango varieties while exploring new trade opportunities in a market that relies heavily on imported tropical fruits. Addressing the gathering, Indian Ambassador to Iceland R. Ravindra highlighted the distinct qualities of India's internationally acclaimed mangoes and emphasised the significant scope for increasing exports to Iceland. He said India's diverse range of mango varieties, known for their flavour, aroma and quality, could cater well to the preferences of Icelandic consumers. Sveinn K. Einarsson, Director of Trade Agreements at Iceland's Ministry for Foreign Affairs, said the India-EFTA Trade and Economic Partnership Agreement (TEPA) could create fresh opportunities for expanding imports of Indian mangoes by strengthening bilateral trade and improving market...