Hyderabad startup promotes pheromone-based pest management for Indian farmers

Research, Science & Innovation

Hyderabad: A Hyderabad-based agricultural startup, Agri Phero Solutionz, is working to expand the use of pheromone-based traps and other pest-monitoring tools as alternatives to routine chemical spraying. Founded by Vishnu and his wife, Kavitha, the company supplies pest management products to farmers and agri-dealers, with a focus on Andhra Pradesh and Telangana. The idea for the business emerged from the couple’s experience in agricultural pest management. They observed the challenges farmers face from recurring pest attacks, rising input costs and dependence on chemical pesticides. They subsequently started the venture using personal savings, with Kavitha pledging her gold jewellery to help raise the initial capital. The company reported revenue of Rs. 2.5 crore in the financial year 2024-25 (FY25), according to information shared by the business. Agri Phero Solutionz offers pheromone lures, traps, sticky sheets and rolls, as well as solar-powered insect traps. These products are intended to help farmers monitor pest activity and identify infestations at an early stage, allowing them to make more informed decisions about pest control. Pheromones are chemical signals released by insects to communicate with others of the same species. In pest management, synthetic versions of these signals can be used to attract particular insects into...