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    TNC INDIA Launches CRM Connect Portal For Punjab Farmers

  • Date : 27 September, 2022

     Ludhiana, September 24, 2022: The Nature Conservancy (TNC) India with the support of IBM, launched CRM Connect, a web-based portal for farmers and the agricultural community in Punjab to address crop residue burning at Punjab Agricultural University, Ludhiana during Farmer Fair. CRM Connect was launched by Shri Gurpreet Singh Bassi, MLA, West Ludhiana; Dr S S Gosal, Vice Chancellor, PAU; Dr Gurwinder Singh, Director Agriculture, Punjab; Dr Ashok Kumar, Director Extension, PAU; Dr Manjeet Kang, former VC, PAU; and progressive farmer Shri Pavitra Pal Singh Pangli in the presence of the Crop Residue Managment (CRM) team from The Nature Conservancy India. 

    CRM Connect aims at providing holistic information to farmers and to the agricultural community at large with nuanced information related to the access and availability of crop residue management (CRM) machines, knowledge on the proper usage and handling of different CRM technologies as well as connect farmers who want to transition to no-burn agriculture with progressive farmers who have already been using CRM machines and with CRM service providers. 

    With only a few weeks left for the paddy harvesting and wheat sowing season, farmers and CRM machine providers are gearing up to manage almost 12-15 million tonnes of paddy residue in Northwest India within a short span of three to four weeks. However, access to CRM machines is not easy for all farmers. 

    Dr Annapurna Vancheswaran, Managing Director, TNC India, said:

    There are many farmers who want to transition to no-burn agriculture but face hindrances as they are unable to purchase CRM machines due to the high costs. These farmers can rent the machines from service providers, but it seems to be a difficult process as the harvesting then needs to be timed with the availability of the machines, which may not be feasible all the time. CRM Connect would help these farmers with information on the availability of service providers and CRM machines near them through an interactive map which will be available on mobile phones, making the process convenient.” 

    CRM Connect would not only help farmers with access and availability related issues of CRM machines but would also provide valuable information related to the proper usage and handling and share best practices from progressive farmers on the usage of these machines. Another thing worth noting is that this portal is available in Gurmukhi script for eases of use in the state. Presently, the portal is available in one block of Patiala district where it is being tested, and we plan to scale this portal to all the districts of Punjab and Haryana by next year. 


     “The IBM Sustainability Accelerator program was built with the purpose of helping communities most vulnerable to environmental challenges and we have been proud to partner with The Nature Conservancy India to develop CRM Connect to mitigate crop residue burning across India,” said Manoj Balachandran, IBM Corporate Social Responsibility Leader - India & South Asia. “In co-creating this solution with TNC India using elements of IBM Environmental Intelligence Suite on IBM Cloud, we look forward to seeing how farmers across India can be empowered with more data and tools to transition to no-burn agricultural practices.”

    As social networking and online knowledge platforms have opened many opportunities for farmers, CRM Connect would hopefully lead to agricultural sustainability in Northwest India, thereby reducing costs for farmers and air pollution at the same time. 

    About TNC India 

    The Nature Conservancy (TNC) is the leading conservation organization working to make a positive impact around the world in more than 76 countries and territories. Founded in 1951, the mission of The Nature Conservancy is to conserve the lands and waters on which all life depends. As a science-based non-profit, The Nature Conservancy in India has been advancing projects since 2017 to support India’s efforts to develop win-win solutions for people and nature. TNC - India works closely with the Indian government, research institutions, NGOs, private sector organizations’ and local communities to develop science-based, on-the-ground, scalable solutions for securing food, water, and clean air.

    Our priorities in India include Providing Food and Water Sustainably, Building Healthy Cities, Protecting Land and Water, Supporting Renewable Energy, and Tackling Climate Change. TNC-The Nature Conservancy Centre is a not-for-profit entity registered in India under the Companies Act with 80G certification.

    About IBM Sustainability Accelerator

    The IBM Sustainability Accelerator is a pro bono social impact program that applies IBM technologies, such as hybrid cloud and artificial intelligence, and an ecosystem of experts to enhance and scale nonprofit and government organization interventions helping populations especially vulnerable to environmental threats including climate change, extreme weather, and pollution.


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